PRINGLE OF SCOTLAND - Hong Kong
At Pringle of Scotland’s Hong Kong store, mens and womens spaces are connected by a shared interstitial zone forming a dumbbell-shaped plan. As a means of simultaneously maximizing both storefront display and merchandising, thickened “pocket walls” were created to effectively pull customers into the external store display. A distinct identity was developed through the application of unconventional material cladding, including luxurious mother of pearl and rugged charred wood. Artist Jacques Bilodeau was commissioned to create a unique lighting installation, the result of which evokes the notion of a pre-processed textile that alludes to the characteristics of the clothing.